Why are we doing it?

It's about you. And us. All of us.

Our goal is to enable more people to make better decisions, informed by evidence and inspired by imagination. So, at the center of this process is you, the "change agent". Everyone is talking about Big Data and AI technology or Machine Learning. While all this is terrific stuff and we support and use it, we think that the journey to making useful change is a fundamentally human undertaking, and the tools to enable it should be carefully crafted around users. These can be researchers, attorneys, analysts, investors or business persons. Human beings. So our principal focus has been on the user experience and the culture of creativity on a data-driven platform, built around how people think, live, work and connect, as the most useful way to achieving outcomes.

Our goal is to enable more people to make better decisions, informed by evidence and inspired by imagination.

Building human-focused tools on a public platform allows us to embrace the complex tasks of bridging the cultural divides among needed system components that make up products or services; patents, scholarship, manufacturing standards, business, legal and regulatory information.

All this said, almost all people work with, because of, or for institutions. Institutions like businesses, universities, government agencies, civil society, investors, service providers, manufacturers. And these institutions have unique needs and unique opportunities to impact outcomes. So we developed the Institutional Toolkits, to ensure that 'humans' who work within institutions find their impact is maximized, with tools that are affordable, powerful, relevant and inclusive.